The Abryanz Style and Fashion Awards – 2017 have officially announced the categories for their upcoming award ceremony and opened nominations for the ceremony on Wednesday 6th September.
Back for its fifth edition this year, the 2017 ASFAs have unveiled a total of 17 categories of the awards in 4 classifications: Honorary Awards, Fashion Categories, Fashion Contributors and Public Influencers.
This year’s theme is “The Fashion Takeover” – and is set to be the biggest edition of the ASFAs yet with a mission to shine a global spotlight on the African Fashion industry while highlighting creativity, achievement, and excellence.
This year, 11 categories have been dropped and two new categories introduced: Fashion Entrepreneur of the Year – Uganda and Fashion Entrepreneur – Africa in support of the ceremony’s theme: “Fashion Takeover”. These awards will recognize individuals who have shown outstanding commercial success of their fashion businesses or personal brands.
See below 2017 ASFAs classifications of categories:
Humanitarian Award for Work in Fashion
This category seeks to recognize those individuals that have been able to use their positions in the fashion industry, to give back to the community and transform the livelihood of Africans, through different works and contributions.
Recipients of this award are chosen basing on their contribution to the growth and development of the African Continent, through their influence, philanthropist work, and achievements by representing Africa, here and abroad.
Outstanding Model of the year
Recognises a Male or Female model who has demonstrated outstanding influence beyond work (runway, editorial & commercial) during the past year.
Fashion Entrepreneur of the year (Uganda & Africa)
Recognising and celebrating an entrepreneur for the outstanding commercial success of their fashion business or personal brand.
Fashion Designer of the Year (Uganda & Africa)
Recognises a Male/Female Individual who specializes in creating ready-to-wear garments or high fashion/haute couture garments for men and/or women. Nominees for this category are selected basing on their brand populace, influence in the industry and their works done throughout the year.
Model of the year (Uganda & Africa) Male & Female
Recognises a Male & Female model with advanced runway and/or print experience and presence, possess the skills and the look to make it to the top markets and major runway shows/ print ads in Africa and the world over. Nominees should have well-documented campaigns and runways done within the year of 2017.
PLEASE NOTE: This category has been revised, and it now caters for any model that fits the criteria, whether they have been in the industry for long or not.
Makeup artist of the year (Uganda & Africa)
Recognises a Male/Female who specializes in “commercial” style makeup, likely used for the following: television, bridal makeup, catalogue style print work, every day wear, and any other uses for commercial style makeup application. A well-documented detail of their 2017 projects will be an added benefit.
Hair Stylist of the year (Uganda & Africa)
Recognises a Male/Female who specializes in “commercial” hair styling and dressing likely used for the following: television, bridal makeup, catalog-style print work, everyday wear, and any other uses for hair styling. A well-documented detail of their year’s projects will be an added benefit.
Fashion photographer of the year (Uganda & Africa)
Recognises a Male/Female individual that specializes in the genre of fashion, commercial or related photography. Glamour, pin-up, runway, lingerie or related photography is an added advantage.
Stylist of the year (Uganda & Africa)
Recognises a Male/Female individual that coordinate the styling of women’s and/or men’s clothing and accessories used in Music videos, photography, runway presentations, Film, or events appearances.
Fashion Blogger/ Writer of the year (Uganda and Africa)
A journalist, or blogger in the field of fashion, style, and beauty. Their area of specialty could vary from, print, to broadcast. Individuals nominated in this category as bloggers should have a well documented, very trendy and up to date fashion blog, and a great social media following as well.
Most Stylish/Dressed Celebrity (Uganda & Africa) Male & Female
Recognises individuals in the limelight that have a very outstanding sense of style, as observed from their public appearances and on their social media platforms.
Most Stylish Artiste (Uganda & Africa) Male & Female
A Male and Female music artiste who has displayed outstanding sartorial choices on and off duty during the year.
Fashionable Music Video of the year (Uganda & Africa)
Recognises a Music video that was released within the timeline of 2017. Judgment is based on the wardrobe choices, video quality, and concepts used in the music video.
Best Dressed Media Personality (Uganda & Africa) Male & Female
A Male and Female media personality who has had exceptional personal style on and off duty during the year.
Fashionista of the year (Uganda & Africa) Male & Female
Recognizes a Male & Female individual that have an impeccable sense of style, both on and off the limelight. The individual should be very influential, with their style, and very versatile, when it comes to their wardrobe choices.
Best Dressed on the Red Carpet
Recognizes an Individual with the best look of the night at the annual celebration of fashion. Individuals could be a celebrity or any guest.
2017 ASFAs will take place on the 8th of December at the Kampala Serena Hotel courtesy of leading CIROC Ultra Premium Vodka in association with KCCA, Bell Lager and NTV Uganda. The show will be produced and directed by David Tlale from South Africa, Front of House Production from Kenya, together with Fenon Events and the ASFA team supported by MNT Consult. PR will be spearheaded by Anyiko PR Agency. Ahead of the main event, the organizers have already held a launch event held on (20th July) in Kampala, Uganda. As a build-up, a number of Fashion Takeovers will be taking place across the continent in Namibia, Rwanda, Kenya and Uganda.