African Fashion Brand Showcase: Skates and Candy

African Fashion Brand Showcase: Skates and Candy

Skates and Candy was formed after two South African sisters, Bayanda Gumeda and Buhle Mabanga had their first daughters. The sisters spotted a gap in the children’s clothing market for a fun and gender-neutral range. They realised that there was a need for an online store that offers comfortable, stylish, and age-appropriate children’s clothing and accessories.

We were pregnant at the same time with our daughters and when we were shopping for them we thought, ‘No man, everything is the same, everything is pink and everything is blue, we have to come up with something different’

They wanted a name that was fun and neutral, and something that little boys and little girls could relate to. So skates because girl and boys skate, and candy because all kids love candy.

Shortly after the first hectic 6 months of motherhood were over, with new babies, feeding and sleeping all under control, Skates and Candy began. And after months of design and development, the first summer range was produced. “We’ve basically made the kind of clothes that we would buy for our own kids” said Buhle.  This range places an emphasis on practicality and accessibility making it easy and affordable to dress your baby while also injecting effortless style into their every day.

 “Our kids are our main source of inspiration and Skates and Candy would not be possible without them. We love that our kids play a big role in S & C and we love the chaos.”

Buhle had a fashion label before, so had the experience of starting a fashion label. They chose to open up an online store to avoid start-up costs and because online retail is the future. The two are determined to make Skates and Candy a lifestyle brand and not just a clothing brand. They hope to soon introduce children’s furniture, children’s linen and children’s organic hair and body products.

Like I said, there were too many colours that were the same, so that’s when we decided we are going to bring in colours like black and grey. When we researched we realised that the rest of the world is actually doing that – the rest of the world is actually trying to move away from those colours as well. Take little girls like North West: you hardly see her in pink or blue. So when we saw the rest of the world doing it we thought, ‘Okay, I think we are onto something’.

We wanted something that’s fun and neutral, so the name needed to be neutral and fun, and something that little boys and little girls could relate to. So skates because girl and boys skate, and candy because all kids love candy.

BRAND INFORMATION

Web www.skatesandcandy.com   |  Instagram @skatesandcandy   |  Facebook: Skates and Candy   |  Twitter @skatesandcandy

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