African Haircare Brand Showcase: NativeChild

NativeChild South Africa LeStylists

NativeChild is a natural hair & body care brand, created by Sonto Pooe in 2015 for the under-served needs of people of colour. NativeChild is 100% plant-based brand and offers products such as Sweet Almond Oil, Avocado Oil, Grapeseed Oil and Shea Butter. All products are biodegradable, paraben and petroleum free.

Sonto had always dreamt of having her own business and when she had her own struggles with her hair, she took that as an opportunity to create her own range of hair products. She eventually added body care products to create a one stop shop for both hair and body products.

NativeChild has made it their mission to create products that are completely natural and almost all of the products in the range can be used for both hair and body.

I named my business NativeChild because I wanted it to represent who I am – a proudly African woman with strong roots.

I also wanted African people to easily identify with it since I created it for them.


Web   |  Instagram   |  Facebook:   |  Twitter @nativechild_co


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