The Mud Blueprint – Turah’s SS17

Masturah Muwanga is the Creative Director of Turah, and a recent graduate of leading design school – Raffles International College in Hong Kong. To introduce her Kampala Fashion Week 2016 collection, she answered some questions we had for her;


is inspired by architecture in Africa.

The A-line silhouettes are representative of the hut-like shapes in our architecture. The holes/panels represent the iron & wooden bars in windows of  many old African houses. If you look close enough, you’ll see some weaving and colour-blocking. All uniquely African elements, in my perspective.

If anyone has the chance to study abroad…Do it. Living in Hong Kong was both the best and toughest time of my life. Working, especially for big brands is very competitive but I still got the chance to meet influential people in the industry, visit design headquarters and production factories to see how everything is done. I sourced my chiffon from Hong Kong because they have the best, and used African kente for the embroidered patterns and prints. I’d say knowing the trend forecasts for Spring/Summer 17 definitely influenced my choice of pastels for this collection.

This was my first runway and I learnt so much about preparation and production. Up-and-coming designers should be prepared to have sleepless nights. It’s not glamorous as many think. When I got the call for KFW, I was going to show the basic ready-to-wear collection I’d been working on since I returned home. It was derived from studying the market and realising most clients were still shying away from avant-garde designs and preferred African print outfits. However, after the first preview, I went straight back to the drawing board and re-did my mood boards. Next time? I’ll worry less about the audience relating to the collection and not limit myself or my creativity for their comfort.

All photography is by Giulio Molfese.


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