Unapologetic – KONA’s SS17

Kona showcased at last year’s Kampala Fashion Week as an accessories line complementing Kwesh’s designs. This year, Kona came back with a bang, and a clothing line – a capsule collection that’s for any tall, short, thin or healthy woman.  Any woman can wear it. Creative director, Bhavya Kalsi was more than happy to introduce her Kampala Fashion Week 2016 collection to us and is confident that it’s a collection for everyone and it’s

UNAPOLOGETIC.

We launched our (this) clothing line because we believe all bodies are the same and no one should apologise for their size or shape. Our clothes are versatile – they can be reused-restyled-repeated. All without being apologetic about it. In this day & age there are so many tags thrown on women which are unrealistic, our journey as women is a roller-coaster ride of sizes and shapes. We wanted to design a collection that could fit all body types. The colours were consciously picked as we thought this colour palette would work on every skin type. Same thing with the simple lines of the cuts – they were carefully drawn with most women in mind.

Like KFW, we too have grown and I guess that can be seen in our collection. We’ve matured from just accessories to clothes. We have come a long way and will definitely continue to grow. We wanted to create a capsule collection that everyone can own and style the way they want. After all we all have a unique style. So in our collection we have only designed 5-6 pieces & it’s those pieces that can be styled up to 20 looks or more!

We always use raw materials and artisans from Kampala. So it definitely reflects in our collection – in fact, we chose to use Ugandan weather-friendly materials – cotton. We chose 1 particular kitenge as the base of our inspiration & wove that accent through most of our accessories. You can also see how our Indian heritage integrates itself in our clothing. Some of the cuts, the styles are inspired from there. When both places are home, lines get blurred & the outcome is AFROINDIAN. We want these differences to give way to a new fusion culture and that Indian starts having a more positive intonation.

Quick facts about this collection? We made a conscious effort to have good blend of body types on the runway for it and (only!) used our medium size clothing for all models (including myself). The clothes should be in store by mid-November but, in the meantime, drop in to cop yourself some of Kona’s accessories in a collection that grows everyday as they get inspired.

All photography is by Giulio Molfese.

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